Monday, November 28, 2011

"And lo...."

Even in the '60s the networks were completely clueless about the American people. From "The Gospel According to Peanuts":
.... Few headlines about network television make me giddy. Fewer still make me hopeful that all is good in the world. But back in August of 2010, I read the following headline from the media pages with great excitement: "Charlie Brown Is Here to Stay: ABC Picks Up Peanuts Specials Through 2015." The first of these to be made, the famous Christmas special, was an instant classic when it was created by Charles Schulz on a shoestring budget back in 1965, and thanks to some smart television executives, it will be around for at least another five years for all of us to see and enjoy.

What people don't know is that the Christmas special almost didn't happen, because some not-so-smart television executives almost didn't let it air. You see, Charles Schulz had some ideas that challenged the way of thinking of those executives 46 years ago, and one of them had to do with the inclusion in his Christmas cartoon of a reading from the King James Bible’s version of the Gospel of Luke. ....

...[T]he executives did not want to have Linus reciting the story of the birth of Christ from the Gospel of Luke. The network orthodoxy of the time assumed that viewers would not want to sit through passages of the King James Bible. ....

As Charlie Brown sinks into a state of despair trying to find the true meaning of Christmas, Linus quietly saves the day. He walks to center of the stage where the Peanuts characters have gathered, and under a narrow spotlight, quotes the second chapter of the Gospel According to Luke, verses 8 through 14:
And there were in the same country shepherds abiding in the field, keeping watch over their flock by night. And, lo, the angel of the Lord came upon them, and the glory of the Lord shone round about them: and they were sore afraid. And the angel said unto them, Fear not: for, behold, I bring you tidings of great joy, which shall be to all people. For unto you is born this day in the city of David a Savior, which is Christ the Lord. And this shall be a sign unto you; Ye shall find the babe wrapped in swaddling clothes, lying in a manger. And suddenly there was with the angel a multitude of the heavenly host praising God, and saying, Glory to God in the highest, and on earth peace and goodwill towards men.
.... And that's what Christmas is all about, Charlie Brown, Linus concluded. ....

When CBS executives saw the final product, they were horrified. They believed the special would be a complete flop. CBS programmers were equally pessimistic, informing the production team, "We will, of course, air it next week, but I'm afraid we won't be ordering any more."

The half-hour special aired on Thursday, December 9, 1965, preempting The Munsters and following Gilligan's Island. To the surprise of the executives, 50 percent of the televisions in the United States tuned in to the first broadcast. The cartoon was a critical and commercial hit; it won an Emmy and a Peabody award. .... [more]
The Gospel According to Peanuts - National Review Online