What does it want me to want?

Two links about desires:

• In "Schools for Desire," Alan Jacobs considers "realism" in children's literature. What kind of books are best for children?

• In "The Sinister Nature of Dove's New Advertising Campaign," recognizing that the whole point of advertising is to create desire, it is pointed out that "...[Y]ou don't overcome a world where physical beauty is overemphasized by...emphasizing beauty. And self-esteem is never properly built from the outside in."

Schools for Desire | The American Conservative, The Sinister Nature of Dove’s New Advertising Campaign | Acculturated