"Narrative trumps argument"

When art serves ideology, it becomes "agitslop":

.... The moment creativity and aesthetics are subordinated to a moral or political orthodoxy, the genius of the artist and his capacity for innovation is fettered and sterilised at the altar of conformity; his talent leeched, his vision gelded, and his work reduced to decorative obedience. The principle holds, whatever the orthodoxy; yet the creaking regime of identity-driven progressivism that dominates the arts still yokes it to moulding a new public character. But they are armed with a more potent medium than any of the 20th century totalitarian ideologies were armed with; the soft, on-demand murmur of television, smuggling ideology directly into living rooms under the guise of entertainment. Welcome to the world of agitslop....

Agitslop is easily defined — it is art made by social workers, not artists; content produced neither to inform, educate or entertain the viewer, but to gently marinade them in moral instruction. Sentimentality and didactic messaging are its hallmarks, along with high production values that allow it to reasonably pass for entertainment.

But the brilliance of agitslop lies in its emotionally manipulative scripts. By focusing on personal narratives — real or imagined — agitslop appeals to the emotional rather than rational part of the viewer’s brain and appeals directly to their sentimentality. Agitslop bypasses inconvenient truths like facts by reframing complex issues as a series of tear-jerking vignettes, each carefully directed to promote a specific emotional response in the viewer.

This strategy is not accidental. As behavioural psychologist Robert Cialdini notes, “people don’t counter-argue stories… if you want to be successful in a post-fact world, you do it by presenting accounts, narratives, stories and images and metaphors.” Narrative trumps argument....

By endlessly spotlighting the exceptional, the sympathetic, or the oppressed, agitslop alters what audiences perceive as typical or morally correct. It doesn’t matter that these portrayals are statistically unrepresentative; what matters is their potency as an agent for change. Agitslop’s role is not to reflect society, but to reshape it. .... (more)

Tom Jones, "The tyranny of agitslop," The Critic, May 1, 2025.