The evanescence of now

Jared Wilson has an entry on "What Attracts the Unchurched" in which he quotes "Top Reasons for Church Attendance" from research by Thom Ranier:

1. 90% - Pastor/Preaching
2. 88% - Doctrines
3. 49% - Friendliness of Members
4. 42% - Other Issues
5. 41% - Someone Church Witnessed to Me
6. 38% - Family Member
7. 37% - Sensed God’s Presence/Atmosphere of Church
8. 25% - Relationship Other than Family Member
9. 25% - Sunday School Class
10. 25% - Children’s/Youth Ministry
11. 12% - Other Groups/Ministries
12. 11% - Worship Style/Music
13. 7% - Location

Wilson also references a LifeWay Research study that said:

By a nearly 2-to-1 ratio over any other option, unchurched Americans prefer churches that look more like a medieval cathedral than what most think of as a more contemporary church building.

This would seem to contradict much conventional wisdom about the importance of worship style and much else.