Bound to this world

Michael S. Horton names the heresy and then describes one of its more popular purveyors:

"Name it, claim it"; the "health-and-wealth" or "prosperity gospel" : these are nicknames for a heresy that in many respects is only an extreme version of perhaps the most typical focus of American Christianity today more generally. Basically, God is there for you and your happiness. He has some rules and principles for getting what you want out of life and if you follow them, you can have what you want. Just "declare it" and prosperity will come to you. God as Personal Shopper.

Although explicit proponents of the so-called "prosperity gospel" may be fewer than their influence suggests, its big names and best-selling authors (T.D. Jakes, Benny Hinn, Joel Osteen, and Joyce Meyer) are purveyors of a pagan worldview with a peculiarly American flavor. It's basically what the sixteenth century German monk turned church reformer Martin Luther called the "theology of glory": How can I climb the ladder and attain the glory here and now that God has actually promised for us after a life of suffering? The contrast is the "theology of the cross": the story of God's merciful descent to us, at great personal cost, a message that the Apostle Paul acknowledged was offensive and "foolish to Greeks."

The attraction of Americans to this version of the "glory story" is evident in the astonishing success of Joel Osteen's runaway best-seller, Your Best Life Now: Seven Steps to Living at Your Full Potential. Beyond his charming personality and folksy style, Osteen's phenomenal attraction is no doubt related to his simple and soothing sampler of the American gospel: a blend of Christian and cultural elements that he picked up not through any formal training, but as the son of a Baptist-turned-prosperity evangelist who was a favorite on the Trinity Broadcasting Network (TBN). However, gone are the eccentric caricatures of "prosperity" televangelism, with its flamboyant style and over-the-top rhetoric.

In the Wal-Mart era of religion and spirituality, every particular creed and any denominational distinctives get watered down. We don't hear (at least explicitly) about our being "little gods," "part and parcel of God," or the blood of Christ as a talisman for healing and prosperity. The strange teachings of his father's generation, still regularly heard on TBN, are not explored in any depth. In fact, nothing is explored in any depth. ....

I have no reason to doubt the sincere motivation to reach non-Christians with a relevant message. My concern, however, is that the way this message comes out actually trivializes the faith at its best and contradicts it at its worst. In a way, it sounds like atheism: Imagine there is no heaven above us or hell below us, no necessary expectation that Christ "will come again with glory to judge the living and the dead" and establish perfect peace in the world. In fact, one would be hard-pressed to find anything in this message that would be offensive to a Unitarian, Buddhist, or cultural Christians who are used to a diet of gospel-as-American-Dream. Disney's Jiminy Cricket expresses this sentiment: "If you wish upon a star, all your dreams will come true."

To be clear, I'm not saying that it is atheism, but that it sounds oddly like it in this sense: that it is so bound to a this-worldly focus that we really do not hear anything about God himself—his character and works in creation, redemption, or the resurrection of the body and the age to come. Nothing in the past (namely, Christ's work) nor in the future (namely, Christ's return in judgment, raising our bodies in everlasting life) really matters. .... [much more]

In other words, religion that is as materialistic as its enemies.

Michael S. Horton - Joel Osteen and the Glory Story: A Case Study